WORLD 11 2017
Branding
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2017
The FIFA FIFPRO World 11 2017 as voted for by thousands of professional players from around the world.
The campaign
Each year FIFPRO invites all professional footballers in the world to compose their best team of the year. The FIFA FIFPRO World 11, revealed at The Best FIFA Football Awards™ in Zurich. Another year, another new visual identity. We designed i.a. the online campaign, mailings, landingspages and the prediction web-app for desktop and mobile devices.
55 shortlisted player visuals, 5 goalkeepers, 20 defenders, 15 midfielders and 15 forwards. All shared on the social channels.
