Branding the BallJames story to make the tracking system come to life
BallJames is the first system in the world that tracks the movement of all players, the ball and referees in 3D. The system uses multiple high-resolution cameras and advanced deep learning and computer vision technologies to generate accurate on-the-pitch data. We’ve created the whole new brand/visual identity. From the logo to creating concepts for web and print like presentations, data/info graphics, social media, website content and more.